Advantage= John Calarese & Co., Inc.

All of us at John Calarese & Co., Inc. are very proud of the progress we have made in last several years.  Our marketing plan to cover the Janitorial, Paper, Restaurant and Food Service markets is proving to be a winner; evolving into an organization that has the coverage and expertise to provide all our principals with the most comprehensive and cohesive coverage available in the Northeast.  However, a plan is only as good as it’s execution.  With this in mind, we are constantly evolving to adapt to our customers needs, as well as the distributors whom partner with us to supply them.

Below is what we have adopted to separate us from our competition:

• Separate divisions that utilize the synergies within our lines to get the maximum market penetration possible while keeping the expertise as our strength.
• Today’s large customer, or multi-liner, has divisions that cover each market channel.  We believe we need to set our organization up to enable us to support this without missing any opportunity or over extending our resources.
• The Bundling effect:  Using your products to solve customers problems
• End-User spec work has become our number one focus.  Our distribution partners expect our organization to use our expertise in order to create demand for our lines.
• The customer expects value from us by having our people do at least 1 of the following things:
• Save them money
• Make them money
• Just make a function less tedious
• We attack this by bundling as many items as needed throughout our product lines to solve 1 or all of these issues.
• Benefits for our partners
• Price becomes a secondary issue when you can accomplish this, less commodity pressures.
• JCC, as well as our partners to become more than a supplier.  They become valuable resources to the customer, which creates more opportunity for everyone.
• Being a resource ensures we are always in demand.  Furthermore, our distribution partners welcome new ideas and products from us because they know we are working with their best interests in mind.

• Proof is in the results 

• JCC has been able to get EnvirOx, LLC on the Massachusetts State EPP contract, partnering with 3 distributors across the State.
• We have grown G.E.T. Enterprises from a literal unknown to an industry leader in 3 short years!
• We exhibit at tradeshows independently from our distribution to ensure the manufacturer’s message is heard the way they want it heard.  In fact, it is a major part of our “Pull Through” business model.  We have been a proud exhibitor at the New England Foodservice and Lodging Exposition for the last 8 years as well as the State of Massachusetts EPP Expo for the last 9 years.
• WE ARE THE EXPERTS!!!  Real time work has given us the experience and expertise to be the go to company.

Today’s economic environment requires a progressive and aggressive sales approach.  Today’s manufacturers do not need a “Business as Usual” sales representative.  We are “Demand Creators” for our partners, constantly striving to be the best we can be while keeping our eyes wide open to the pressures that come up.  To sum it all up in a simple statement:  “We are in business to make our partners money…”  Choose our organization and you will realize what we mean by

Advantage=  John Calarese & Co., Inc.